overview
We created a comprehensive, multi-platform launch campaign to announce Google's integrated streaming platform, GoogleTV. I led the edit from board stages, through multiple rounds prototyping, revisions, and reworks, to deliver a comprehensive launch campaign showcasing the intuitive UI and innovative functions of Google TV. In addition to editing, I was responsible for UI animation during the prototyping phase as well as multiple iterations of the end card animation through delivery. The experience was a unifying collaboration of creatives, animators, editors, and composers.
Deliverables includes over 150 spots to broadcast and web.
credits
Agency: Arts & Letters Creative Co.
Lead Editor: Marin Leong
Editor: John Gramaglia
Animation: Jason Quarles, Paul Todaro, Marin Leong
Creative Direction: Toliver Roebuck, Eric Paschal Johnson
EP: Cameron Farrell
Producer: Zack Sabin
Post Producer: Annabelle Cuthbert
Music: Overcoast Music
Lead Editor: Marin Leong
Editor: John Gramaglia
Animation: Jason Quarles, Paul Todaro, Marin Leong
Creative Direction: Toliver Roebuck, Eric Paschal Johnson
EP: Cameron Farrell
Producer: Zack Sabin
Post Producer: Annabelle Cuthbert
Music: Overcoast Music
