ALBUM ART AND PACKAGING
The limited deluxe vinyl package included the pink in blue cloud variant, an envelope with a sticker sheet and a lyric book, and the inner gatefold illustration sans text. All copies sold within hours of release.
I shot the cover art all practical. We rented out the local historic theatre and projected the VHS blue screen logo shown throughout the campaign. The image is a long exposure medium format film photo featuring the artist. The back cover features a scaled down, shrine-like projection of one of the artist's home videos that we had digitized.
I shot the cover art all practical. We rented out the local historic theatre and projected the VHS blue screen logo shown throughout the campaign. The image is a long exposure medium format film photo featuring the artist. The back cover features a scaled down, shrine-like projection of one of the artist's home videos that we had digitized.
I conceptualized and animated the music video for the third single off the album, VBS. All elements of the video were drawn digitally and composited in after effects. Relating back to the album's themes of girlhood and evolving bodies, the narrative follows a figure losing their tangle form as they navigate a series of landscapes.
THUMBS
As a special release for a highly fan-antipated track "Thumbs," I designed and animated a graphic of a VHS loading screen. VHS tapes containing the only the audio for the track and the loop were secretly sent to 100 fans one week before the unannounced release. The animation, referencing the album's front cover is used throughout the campaign, including on Spotify canvases.
Other media
Music video for "Hot & Heavy"
Music video for "Hot & Heavy"
Co-directed by Lucy Dacus, Marin Leong, Jordan Rodericks
Cinematographer David Muessig
Editor David Muessig
Production Company SpangTV
Co-directed by Lucy Dacus, Marin Leong, Jordan Rodericks
Cinematographer David Muessig
Editor David Muessig
Production Company SpangTV
Selected Press
