Lucy Dacus 'Home Video' Album Campaign

In 2021, I created and directed the album art, visual world and style for Lucy Dacus’s critically acclaimed third studio album, Home Video. This included all album packaging elements, music videos, promotional materials, animations, poster, style guide,. etc.

ALBUM ART AND PACKAGING

gatefold vinyl - inner illustration

Vinyl inner sleeve

Sticker Sheet

Single Art for "Hot & Heavy"

Music video for "Hot & Heavy"
Co-directed by Marin Leong, Lucy Dacus, Jordan Rodericks
Cinematographer David Muessig
Editor David Muessig
Production Company SpangTV

Animated music video for "VBS"
All elements directed, illustrated, and animated by Marin Leong

THUMBS (SINGLE) PRE-RELEASE VHS PROMO

VHS tapes were sent to 100 fans one week before the unannounced release of the single "Thumbs." The tapes contained only the audio for the track playing to an animated loop of the VHS symbol seen on the album's cover art.

"Thumbs" single art

Animated loop for "Thumbs" pre-release VHS tape promo

Selected Press

Redefine Mag "Album Covers of the Year"

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