Lucy Dacus 'Home Video' Album Campaign

art direction / design / illustration / photo

Based around the record's central theme of girlhood, I created and directed the album art, visual world and style guidelines for Lucy Dacus’s critically acclaimed third studio album, Home Video. This included conceptualizing and executing a full length animated music video, designing album art and cd/vinyl packaging elements, directing photo shoots, single art, and creating ad mats, merchandise, social media posts, campaign style guides, etc.

ALBUM ART AND PACKAGING

gatefold vinyl - inner illustration

I conceptualized, planned, and executed the music video for the third single off the album, VBS. All elements of the video were animated/illustrated digitally and composited in after effects. Relating back to the album's themes of girlhood and evolving bodies, the narrative follows a figure losing their tangle form as they navigate a series of landscapes.
THUMBS
As a special release for a highly fan-antipated track "Thumbs," I designed and animated a graphic of a VHS loading screen. VHS tapes containing the only the audio for the track and the loop were secretly sent to 100 fans one week before the unannounced release. The animation, referencing the album's front cover is used throughout the campaign, including on Spotify canvases.
Single art and music video for "Hot & Heavy"
Music video for "Hot & Heavy"
Co-directed by Lucy Dacus, Marin Leong, Jordan Rodericks
Cinematographer David Muessig
Editor David Muessig
Production Company SpangTV
Selected Press
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